At 2024 Milan Design Week, GAC proudly announces GAC Design’s new slogan-"GAC LOVE DESIGN," to demonstrate GAC's relentless commitment to design aesthetics. The event highlights included the European debut of the much-anticipated electric supercar Hyper SSR, the introduction of Car Culture series 3.0, CITY CARS, and the announcement of this year's GAC Design Award topic, "Beauty of Tomorrow".

Situated in the heart of Milan, Italy, the GAC R&D Center Europe played an integral role in the Milan Design Week, garnering significant interest and emerging as one of the event's focal points. Harmoniously blending into Milan's famed artistic district, the center has forged profound connections with the Italian design landscape. Engaging with top talents and masters in various fields, GAC's design philosophy has closely connected with the artistic and cultural trends of Milan. This synergy has breathed fresh life into GAC's approach to product design, exemplifying a fusion of innovation, art, and culture.